Friday, May 13, 2011

Business reporter, product managers, and the Buddha

  • I used to do business reporter, now product manager, often in comparison, the two errands are much different. To be honest, feeling is a in the sky, one in the ground.

    Business reporter is in the sky. Chat with big boss every day, trying to understand his ambitious blueprint, ingenious ideas. No big boss will tell you the specific details. Are strategies, no product. Can with big boss on the butt, depending on your thinking can keep pace with. Fast enough and sharp enough, enough to transcend. The more, the more you talk to the boss.

    Over time, there are 2 results. First, your thinking more and more "strategic", always towards the trend, moving in the direction to think about issues. You tried to talk big boss stood on a plane. Second, you increasingly have grandiose aims but puny abilities, because you felt that your viewpoint was high enough to get rid of things other than strategy, go down the drain, a piece of cake.

    Simply put, is getting it. Big boss is in heaven, but his feet in the ground, he was a giant. You are in heaven, but the feet not underground, you become vacant. You are a rookie.

    Feeling of flying, overlooking the feeling is very good indeed. But think about it, cannot fly, have to go to sleep, once the floor it is dangerous, who can give you to eat. Should fly well contained, wouldn't it be worse?!

    Of course, some people wanted to do life amateurs. Anyway, I don't want to. Flying in the sky, rookie always long not a giant. Giants starting from down to Earth. Even if you can be a long Cheng Yilong, also was first to the ground and ran two step. 06 I started looking for a way out, then, is nothing more than to land. A hard landing, is a soft landing.

    As I understand it to a soft landing is to keep up above, job is doing the commercial media, at the same time growth down, inserted into the soil in the legs, that is, with one team, from scratch to create a media. Then I went to NetEase does channel Editor, after excessive in an attempt to start a magazine and a website, is the idea. But failed. The reason for the failure, I think the end is poison too deep. Dwell strategy, don't personnel. Total in heaven, see the terrain.

    So a hard landing. Is not vacant, another dry. This is to network product manager, starting from the apprentice.

    Now found talk about this job and to do a press conference. Simply put, is in the ground.

    Why do users click this button, does not point to the button, why don't you use the word, not the word. All details, all you need to speculate on that point, under that scenario, users in mind. That's like sitting in a five-star hotel with boss ٩ mountains, across thousands of miles.

    You can no longer see themselves as the wise and mature man, can't you face as a wise and mature person. You can only put that as a fool and a child, and yourself is a fool and a child. In this way, you only know maybe a seemingly simple steps away 3 changes and ups and downs in the Middle, almost all users are in despair in this step. Because the fools get it, children have no patience.

    If the State also maintained by reporters, that users of the product, only you a person. True.

    This time, forget about strategy, forget the height overlooking the carefree. Roll up your sleeves and pants, bring food, slow and cautious ahead of a rugged snake on a winding mountain path. Beware of rocks of flow may occur at any time, or grass snakes, or you do not know anything. A forward through the footprints of a footprint. Probably, a negligence, that is a ridiculous mistake, costly. This is what I experience of product design.

    Maybe not by accident. Do the product, I like to see the Buddha book. Buddha said that because paranoia persistent obstacles each of us individually, so that we do not see the true self, the real world. As long as you kick these distracting thoughts, you naturally enlightened, has become a Buddha.

    Errors committed in the course of the product, all because of our assumption was wrong. Thought so, results people think not. Thought this was obvious, results except yourself no one think that obvious. Assumptions, are from preconceptions, comes from thinking that they are someone else, their world. As Buddha said respective delusions of persistence, you blind eye to the real world, turned a deaf ear.

    But when you as a reporter to try to understand your boss when you delusion must use non-persistent. Not delusional, you can't touch to the boss ' idea of a Grand world, not separately, you write with a distinct color wonderful experience, not rigid, you pry open the boss's mouth, explosions can't cool can't name.

    So do products, is a step by step to do a press conference the formation of thinking inertia destroyed. Also known as a poison. Also poisoning is likely to do product, you should take advantage of, anyway, I have one in return.

    However, one thing is whether reporters or products are the primary. In good faith. Not sincere to people, not the boss will tell you the truth, you have several pieces of the tail, he clearly is. Bad faith, perhaps always do not understand why nobody with the design you. Do you think you will point to the button, but in fact you don't.

    Mingxinjianxing, insight into Buddhism. Complete full without reservation in good faith, that is, mingxinjianxing.

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