Forbes analysis Baidu Taobao, Baidu no advantage
On November 1, analysis article, Forbes magazine online edition published Friday pointed out that competition between Internet giant Alibaba and Baidu in China is rising, with China's increasingly wealthy middle class choose to increase in the number of online shopping, the two Internet companies want to occupy a prominent position in this market.
Search engine company Baidu C2C network trading platform was launched on Tuesday "Yeah" (Youa.com), a subsidiary of Alibaba Taobao (Taobao.com) direct competitor. In the past five years, Taobao has acquired 70% of the C2C market share in China. Baidu launched a bold challenge to Taobao, saying "Yes" will be over within two years Taobao. As a sign of growing competition, the company earlier this month has removed all advertising from Baidu, and has shielding Baidu search since last year.
Taobao was founded in April 2003, start taking more acceptable for Chinese users of free play. Paid services provided at that time "eBay China", the loss of customers quickly to Taobao and "eBay China" finally had to denounce China's C2C markets. As is the most popular search engine Baidu in China, Baidu has been regarded as a Chinese Google. Baidu said on Thursday it's "Yes" of e-commerce platform to launch the first day, more than 4 million visits, last item number 2 million pieces.
However, the Hong Kong analyst who asked not to be named, said: "I don't see Baidu Taobao to beyond special advantages. "Because the current Baidu Baidu users to register new the e-commerce Web site, Baidu does not quickly search user base for much of its transfer to it of the C2C network trading platform.
China online shopping market continues to mature, because consumers are accustomed to using traditional cash shop. According to research data from iResearch, penetration of online shopping in China is 26.2%, and in the United States the figure as high as 67.8%. Online shopping in China coverage by 2010 is expected to be increased to 36.4%. The marketing consulting company's latest figures show China 2006 C2C market turnover of 23 billion yuan (about US $ 3.4 billion).
The is not willing to reveal the names of the analysts said, Alibaba and Baidu now compete for the same market, and the two companies first business is not here. Baidu is a start of business search, and Alibaba's initial business is B2B e-commerce trading platform.
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