This year of "third quarter" is many businesses of pain, financial storm came suddenly, buy gas decline, revenues plunged, but, last week in network territories is silently outgoing a website "does not fell anti-rose", this is pyramid top of website JustLuxe.com, this station Yu 2004 founded Yu California beautiful of Santiago, main is like magazine as provides content let pyramid top of users reading, way service some yacht, and private aircraft of service, now covers to advanced tourism, and real estate, and jewelry, and art, and wine, and family Theatre sth.
These things should now no one can afford to buy, so no one wants to watch the contents of this Web site, isn't it?
Wrong.
This month, JustLuxe had reported "robust growth", Comscore has also confirmed that JustLuxe does not at present a total of 1.7 million months repeat user, is three times in the same period last year, and compared with the previous quarter by 12%, that JustLuxe in advertising revenues in the third quarter over the same period last year also increased 141%, and than in the previous quarter has also increased 20%. According to the situation in this quarter, JustLuxe said, until the first quarter of next year to ensure continued growth.
You look at the results, you can just a sigh: "Hey! Rich man! "They are not affected by the economic downturn. 2 billion cut in half, there are 1 billion! But, in such a way to explain the growth of JustLuxe, too irresponsible, because not every high-end Web sites are growing. According to Comscore data for June, other similar high-grade road competition Web site of Concierge.com, TravelandLeisure, ForbesTraveler months do not repeat visit, off as much as 50% full, and the extent of global stock prices be if these conditions are more or less, so JustLuxe growth is not a sentence "the rich are not affected" could explain.
If we look carefully, you will find JustLuxe growth which don't have a story.
Is in fact a simple truth.
Is not so said has, Quantcast only containing United States audience, in 420,000 name United States audience in the, only 30% is annual revenue is greater than 100,000 dollars, and no than other website more how many, interesting of is, had has almost half (49%) of JustLuxe of visit who is no read University of; age layer view, although attract has some 50 aged above of user, but 17~34sui of ethnic still accounted for has is large one copies, will, these people can rich to where to? Therefore, we can imagine, JustLuxe although full of high-end information, but is itself a "no money, let you have fun" website, of course, and attracted a lot of ordinary people such as you and I come here to see a "dry" it!
We then take a look at why recently JustLuxe appear traffic surge?
What did it feature?
Some! First of all, JustLuxe first joined a "luxury hotel reservation system", allow them to quickly increase the 800 pages of the world's five-star hotel, and joined a "JustLuxe Contributor" blog platform, you can also film, let the luxury of some experience to share their experience, or even join a "JustLuxe Classified" classified ads service, in the above sale of advanced products. JustLuxe content from a simple website, constantly above plus some others did not, the "no", are all increasing its "information".
Volume of information is key, you say, there are several people in the clause above to the hotel and value? I this morning in the "luxury hotel booking system" go above 15 minutes, flow full table, never going to want to book any room, but those hotels ' Tis ours, have been deeply engraved in my mind. JustLuxe there is also a part of the revenue to help large advertisers with microsite (such as the Range Rover), even the advertising page is well worth a look.
These "dry", "pyramid" of users, do you really can't afford to pay? Not necessarily. May usual reluctant help own buy, met so and who birthday, too important, good 's, had to bite has teeth to buy about, any a brand, as long as and this JustLuxe website dip top, on will automatically rendering out very advanced of feeling, so you will found, currently has 55 home advertising commercial in JustLuxe Xia advertising, some indeed is advanced goods such as Gucci, and Zenith Watches; hotel and guesthouse accommodation including Exclusive Resorts, and Fairmont Hotels,, but also some is high and low are do, such as Sony, also has Fiji Water, aviation industry of Lufthansa, are is "benefit from association with somebody or something" to of.
If you are in the midst of recession, JustLuxe can appear to grow, then reveal the direction of a Web site can do. Like JustLuxe this website, looks is to a group of "small all", actually he look of is "mass", anyway those your woman Harpers and Queen side visiting with JustLuxe, also does not found Earth another end has a humble of civilians also in visiting this station, website are is free of, has flow, on has advertising, so as long as "topic" on has, knock in the everyone of demand, in above has been plus existing of things, how plus will brings are to flow!
So, what is "people all want" but might not get?
For example, to high school students a "happy Ivy schools network" specialized group has entered an elite school, happy learning, exchange of students and those inside photo-sharing Web site.
Give office workers a "glass building network" dedicated to let a group of white-collar work at the Office of the high share of Portal.
To all men and women a "night world shuai gemei women network", so that these cannot feel the night life of urban disadvantaged men and women also have a place to daydream.
Top-grade people will come over, really use these tools, disclosure out of their lives, while low-grade secretly after secretly watching, got what they want. This site cannot be too large, but advertisers also will not miss "benefit from association with somebody or something" opportunities. Downturn and then kill, also can not kill humanity.
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