Friday, May 13, 2011

IPhone challenge revenue sharing basis telecommunication service supervision policy crisis

IPhone challenge revenue-sharing basis telecommunication service supervision policy crisis

For some time, iPhone enter China is a hot issue, we have been focusing which operators will introduce iPhone? When can the introduction? Or after the introduction of operational patterns to identify problems, but because the iPhone special mode, is likely to face a crisis of major policies, in the process, neither the carrier nor the Apple itself is the need for a comprehensive thinking, lessons need to be policy, or is likely to face some difficult policy issues.

IPhone could face policy issues, we thought the WiFi is because the State has always been for WiFi phones have limits, the problem, the State not to iPhone single break, if you removed the iPhone WiFi, attractiveness to consumer how many, which you want to make a discount. However iPhone to face the largest policy crisis but we may not have noticed, that's the basic telecommunication licences.

The Chinese Government for Basic Telecom practice a strict permit system, everyone knows 3G licence have said to a few years ago, has not, 3G has been impossible in China. Some private enterprise to get into the basic telecommunication services, it is because of access restrictions, there is no company can enter the area of basic telecommunications operations, and to strengthen basic business management in the field of telecommunications, strict management for virtual operators is also in China, has not open access, only a small enterprise could run a business.

IPhone in China, if only the product, of course, no problem, but it is pursuing and operators, where two points are: one is the operator for the end price subsidies. Each sale a mobile phone operators with a certain number of price subsidies. Another key point is to make revenue-sharing and operators. Operators to develop a iPhone user, will be the proportion of its revenues are divided into to Apple. The foundation of telecommunication service control is not strict enough countries, no major problems, it is only recognised by the operator a choice, carriers believe that to its advantage, you can use this method. However, for Basic Telecom operation control very strictly Chinese, Apple and carriers ' revenue-sharing, but a gentle challenges is to government supervision.

Revenue-sharing are iPhone, to a large extent Apple indirectly into the areas of basic telecommunications operations, it via Terminal products, and operator into, in basic telecommunication services, even voice in business earnings, this is far from the Terminal and value-added business revenues, and is the base services. For Apple indirectly entering the area of basic telecommunications, regulatory bodies of the Chinese Government will not sit idly by and do nothing, because if the ripped apart the opening, then more businesses will later by other means of access to basic telecommunications field, this is the challenge the Government's Basic Telecom operation control policy. Because the iPhone has not yet been introduced into China, the relevant government departments have not carefully study policy issues of the iPhone into China, but when I communicate and professionals in the industry, we are concerns about the revenue model, which clearly shows in the area of basic telecommunications operations, Apple is no longer a spectator, but beneficiaries. Government default is unlikely.

Therefore, if the iPhone into China and operator revenue-sharing models, operators and Apple must strengthen the exchanges and the relevant government departments, understand the attitude of the Government on the policies and regulations, otherwise, if the talks after the successful model to determine, if faced with government departments to pull the plug, damage would be great. And the Government departments need to be concerned about this issue as soon as possible, strengthening research, clarity, for can and operator revenue-sharing with a clear statement, so that clear policy, enterprises can facilitate decision making. Otherwise appear stopped Midway, great harm, but if you have shengmizhuchengshufan, the Government had to default, it will create more loopholes so that the Government monitor there is a big problem. (Click on the Forum to participate in the discussion)

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