Friday, May 13, 2011

Entrepreneurs 2 3 Liu Jianguo search is a Lotus or a living dead sea

9 years ago, he is riding high North, Associate Professor, developed the first large scale search engine system in Chinese and English ("sky net").

3 years ago, he is the CTO of Baidu peoples attention, is the famous for its technology Internet giant's core technology.

Today, he began a "future unknown"----"live search": a revenue model is not yet clear, even company prospects are unknown, but because of "non-deterministic", so "excited".

Double male gave birth to Google, Baidu Internet search, there is another miracle of the birth of the opportunity? Baidu CTO Liu Jianguo would like to give it a try.

Liu Jianguo: "the wasteland" life search

Text/Yang Xiaqing

Love help network compared to the former club of Baidu company Office and Liu Jianguo, looked a little cramped. Sitting in his Office Liu Jianguo quiet and elegant, but he most admired was the passion of Apple CEO Steve Jobs overflowing. Appearance calm and inner surge, in Liu Jianguo who perfectly.

Former Associate Professor, Peking University, former CTO of Baidu company, love help nets CEO,18 years, Professor Liu Jianguo to CEO, experience from academics to entrepreneurs turn is what drives these changes? The two Internet giants Google and Baidu SI, central areas of search, there are huge business opportunity? Love the network focused on the "search" field is "Blue Ocean" or "dead sea"? Liu Jianguo to prove that.

From Professor to CEO, chasing the dream of searching

As a CEO of a start-up company, Liu Jianguo much more than busy. He's not without thinking of the entire company strategy: how to let companies develop faster? Product better? User some more? On exploring a little faster on the business model so companies enter the virtuous cycle? "Things large and small, are going to worry about, to consider. "Liu Jianguo said to reporters, compared with the original roles of professional managers, current role requires a more comprehensive and more practical.

Despite the past two years, the industry on October 24, 2006, Liu Jianguo from Baidu's motivation is still very interested. A technology company's Chief Technology Officer of Sun at high noon, a lot of people dream jobs, why give up easily? Only parties Liu Jianguo clear, many people envy the location for their challenging is slowly reduced, and their inner "jobs factor" is ready.

Two years later, when a reporter asked him, "live search" why do we not on Baidu done? Like opening up a new business or a channel? Liu Jianguo replied calmly: large companies in the development of a successful business, received the support of the new business is bound to be affected by the effects of the original core business, it is impossible to love this body into the project. Baidu's COO recently in an interview with Wen Wei Po reporter also confirms this, Baidu search 80% resource investment and in the original, and only 20% is the new business.

If you take the back, or from Liu Jianguo 2000 years found him in the choice of leaving the inevitability of Baidu. In January 2000, Baidu, Robin Li's invitation, for Peking University Associate Professor of computer science and technology at the time of Liu Jianguo joining Baidu, and Baidu in August of that year was appointed as Vice President of technology, management engineering team, served as research and development tasks. Prior to joining Baidu, Liu Jianguo supports the development of the first mass in Chinese and English search engine system ("sky net"). From Professor to Vice President, Liu Jianguo choices can be interpreted as "not willing to present situation, challenge themselves." It is within this force, driving Liu Jianguo made one choice.

The end of 2007, after nearly a year of preparatory, Liu Jianguo announced as "love network" (aibang.com) CEO, focusing on live search. After two professional conversion, Liu Jianguo always do not leave the search field.

But the hour is not 2000, 2008 search male, by Baidu, Google, how many want to render in search of enterprises such as search, the original love asked Sina has been in decline or disappear, search or do you have a business opportunity? Where are the business opportunities?

Although, including current Baidu's senior and others agree, search technology good enough, also failed to meet the needs of people. But how can you get better? Liu Jianguo in hard to find, "search technology also has a lot to change, such as more accurate and more personalized. "Liu select live search as the fumbling for direction. "Live search" in the United States is called "local search", but this model in the United States has not succeeded.

"At home and abroad are without precedent, we need a lot of innovation, as a pioneer and Explorer, if we can explore a predecessor walked road, this very interesting and have a sense of achievement. "Liu Jianguo understatement to say that, but its heart knows, it is not easy.

No precedent to explore before forward

Before going to the East Gate of Tsinghua University in dongsheng mansion interview Liu Jianguo, I tend to love the help online search dongsheng mansion's location in great detail, including the surrounding parking lot, smoke hotels, has.

The problem is that love helping network on a people who do not understand or even complete strangers, how to attract him to love the Internet do? First of all, this is Liu Jianguo and love help NET to challenge----search habits. "A lot of people no matter what, he first thought of Google and Baidu check above. The practices love help NET huge barriers, need time to change. "Liu Jianguo recognized, how to make people realize that, in addition to Baidu, Google search, there is another option, is a very challenging things.

Therefore at this stage, establishment of the brand had to disperse Liu Jianguo a considerable part of the effort. "Liu Jianguo" these three words, it is clear that more visibility than love help network. This is the technical origin of Liu Jianguo also had to frequently go to each one of the reasons for public appearances. Except for Liu Jianguo also starts loving help networks in the field of vertical development, such as hospitals, with the construction of Community cooperation. "When people have any fun, food, clothing issue you want to query, if Baidu can not find it, to love helping networks give it a try. Maybe love help can help you. "Liu Jianguo hope, love to help if this stage network cannot become the first choice of search, then at least be second choice.

But living in what is search? And what is the difference in search? Similarities with the classification search? Liu Jianguo feel the need to give a definition, first set up the so-called "industry standard". Recently, Liu Jianguo took out life search for "ELITE (elite)" theory, to live search made five large properties. The first property is Everything, that is, live search to comprehensive; the second is Location, location, is a geographic attribute of life; and the third is Information, namely information; the fourth one is the Timeliness, effectiveness; fifth attribute is Experience, namely life experience to share. The five attributes of primary letters connected together to form "ELITE".

Compared to the PC to the Internet, Liu Jianguo also proactively see mobile phones on the Internet in search of opportunity, which may be greater than on the PC market. After all, wireless search and people's lives more, for example, you can use the phone to search maps. At present, love help network wireless 7 and 8 of the technical team of the Department. But Liu Jianguo also acknowledged that current wireless search there are also a number of barriers, such as infrastructure, operators and other issues, impact on the application of wireless search.

There are things more important than technology, brand, Liu Jianguo must search profit model of living. Form is to collect money to the business or to advertising fee? "Likely advertising is the most important source of income, we have not finalized. "Liu Jianguo admits revenue model is still in the demonstration and in the process. Since love help information there are many businesses online, make businesses money is more natural. But how do I charge? What indicators calculated? Remains to be considered. At present, love help business information network is free, love help network will try some charges at the end of the project.

Companies may profit timetable, Liu Jianguo the time is given at least three years. In the first round, love help network into 5 million, Liu think that there is no financial pressure. While the search of profitable exploration of life, but Liu Jianguo firmly believes that life is better for the future of search, he can undergo this process and excited.

Face to Face:

"It turns me on"

Recent visits to several entrepreneurs, are placed where executives of large corporations do, ran business, from "zero" began. Every time I ask the same question: why? High salaries, planning work, respectable jobs, how willing to give up, select start from scratch?

The answer varies, but lookin the same meaning: hidden deep inside of long, hard not to go completely to control a business dream, dream of a thing from concept to reality. This dream is so strong, drive their choices and give up. Once met completely bursting when the outside of suitable climate, or even "zeroing", select start from the beginning.

After interviewing a few entrepreneurs with a similar, I seem to have understood Liu Jianguo away from Baidu's decision. When the salary is not the measure of a man's value and dignity when there is nothing left to prove? It is a stage and a common cause, a job in your hand from the "0 1", a copy of the order of your back and regain the passion of youth work.

Liu Jianguo respected by the "father of the Apple" jobs once said: "you have to find your favorite, so, for love is so. Work will occupy a large part in your life, is of extraordinary significance of your work, can give you real satisfaction. ��

Out of this recognition, Liu Jianguo "passion" in the culture of the company, the first section of the help network love. Entrepreneurial company to an uncertain future, "employees must truly love the job, from the heart to believe that the matter can be. "Liu Jianguo and appearance calm and somewhat conservative, he was so loved this job, although bitter and tired, but" very excited and have a sense of achievement ". (Text/Yang Xiaqing)

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